Friday, November 4, 2011

"Invert your head" Movie Reviews


I'd like to hear your head-inverted movie analyses!

All you have to do is to articulate the apparent message of the film and then start thinking about how the film, in fact, says the opposite. This isn't about being clever, but about close reading Hollywood film to see how the explicit ideology is often undermined by deeper structures of ideology.

Avatar: It's about reconnecting with the local and being environmental, but the film was primarily advertised and celebrated for its digital technologies, which meant it was shot in a green screen studio and its local places are digitally invented. In other words, there's no there there.

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